Puma Women’s SS2020 Launch Event
To launch the Puma Women’s SS2020 line of 4 new sneaker designs, we created an integrated and interactive event for key stakeholders and influencers. The experience featured a shoe customization area, four content creation studios, bar, lounge, live mural installation, and a main stage event.
Space & Design
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Live Mural The lounge area featured a live mural by designer Jennet Liaw
Customization
Each guest received a blank pair of Cali sneakers and were invited to the customization room where they could create their own custom designs at the DIY bar.
Social
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